Where You Lead, I Will Follow: Developing a New Measure for Studying Parasocial Involvement With Influencers.
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| Title: | Where You Lead, I Will Follow: Developing a New Measure for Studying Parasocial Involvement With Influencers. |
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| Authors: | Degen, Johanna L.1 Johanna.Degen@uni-flensburg.de, Pistoll, Diana2, Brandmaier, Andreas M.3, Bröning, Sonja2 |
| Source: | Cyberpsychology. 2025, Vol. 19 Issue 3, p27-51. 25p. |
| Database: | Academic Search Ultimate |
| ISSN: | 18027962 |
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| DOI: | 10.5817/CP2025-3-2 |