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Where You Lead, I Will Follow: Developing a New Measure for Studying Parasocial Involvement With Influencers.

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Title: Where You Lead, I Will Follow: Developing a New Measure for Studying Parasocial Involvement With Influencers.
Authors: Degen, Johanna L.1 Johanna.Degen@uni-flensburg.de, Pistoll, Diana2, Brandmaier, Andreas M.3, Bröning, Sonja2
Source: Cyberpsychology. 2025, Vol. 19 Issue 3, p27-51. 25p.
Database: Academic Search Ultimate
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  Data: Where You Lead, I Will Follow: Developing a New Measure for Studying Parasocial Involvement With Influencers.
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  Data: <searchLink fieldCode="JN" term="%22Cyberpsychology%22">Cyberpsychology</searchLink>. 2025, Vol. 19 Issue 3, p27-51. 25p.
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        Value: 10.5817/CP2025-3-2
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        Text: English
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