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Um Estudo Sobre a Retenção de Clientes no Contexto de uma Instituição Financeira Pública.

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Title: Um Estudo Sobre a Retenção de Clientes no Contexto de uma Instituição Financeira Pública.
Alternate Title: A Study on Customer Retention in the Context of a Public Financial Institution.
Un Estudio sobre la Retención de Clientes en el Contexto de una Institución Financiera Pública.
Authors: Mello, Iara Cristiane1 iaracrismello@gmail.com, Milan, Gabriel Sperandio2 gsmilan@unisinos.br, Maldaner, Luis Felipe3 fmaldaner@unisinos.br, Brambilla, Flávio Régio4 flaviobr@unisc.br
Source: GeSec: Revista de Gestao e Secretariado. 2025, Vol. 16 Issue 7, p1-24. 24p.
Database: Academic Search Ultimate
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Header DbId: asn
DbLabel: Academic Search Ultimate
An: 187372496
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Label: Title
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  Data: Um Estudo Sobre a Retenção de Clientes no Contexto de uma Instituição Financeira Pública.
– Name: TitleAlt
  Label: Alternate Title
  Group: TiAlt
  Data: A Study on Customer Retention in the Context of a Public Financial Institution.<br />Un Estudio sobre la Retención de Clientes en el Contexto de una Institución Financiera Pública.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Mello%2C+Iara+Cristiane%22">Mello, Iara Cristiane</searchLink><relatesTo>1</relatesTo><i> iaracrismello@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Milan%2C+Gabriel+Sperandio%22">Milan, Gabriel Sperandio</searchLink><relatesTo>2</relatesTo><i> gsmilan@unisinos.br</i><br /><searchLink fieldCode="AR" term="%22Maldaner%2C+Luis+Felipe%22">Maldaner, Luis Felipe</searchLink><relatesTo>3</relatesTo><i> fmaldaner@unisinos.br</i><br /><searchLink fieldCode="AR" term="%22Brambilla%2C+Flávio+Régio%22">Brambilla, Flávio Régio</searchLink><relatesTo>4</relatesTo><i> flaviobr@unisc.br</i>
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  Data: <searchLink fieldCode="JN" term="%22GeSec%3A+Revista+de+Gestao+e+Secretariado%22">GeSec: Revista de Gestao e Secretariado</searchLink>. 2025, Vol. 16 Issue 7, p1-24. 24p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=187372496
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.7769/gesec.v16i7.5126
    Languages:
      – Code: por
        Text: Portuguese
    PhysicalDescription:
      Pagination:
        PageCount: 24
        StartPage: 1
    Titles:
      – TitleFull: Um Estudo Sobre a Retenção de Clientes no Contexto de uma Instituição Financeira Pública.
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      – PersonEntity:
          Name:
            NameFull: Mello, Iara Cristiane
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            NameFull: Milan, Gabriel Sperandio
      – PersonEntity:
          Name:
            NameFull: Maldaner, Luis Felipe
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            NameFull: Brambilla, Flávio Régio
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          Dates:
            – D: 01
              M: 10
              Text: 2025
              Type: published
              Y: 2025
          Identifiers:
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              Value: 21789010
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              Value: 16
            – Type: issue
              Value: 7
          Titles:
            – TitleFull: GeSec: Revista de Gestao e Secretariado
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