Quantifying the Impact of Viewer Interactions on Consumer Engagement Metrics in Live Streaming E-Commerce on Taobao Live.

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Bibliographic Details
Title:	Quantifying the Impact of Viewer Interactions on Consumer Engagement Metrics in Live Streaming E-Commerce on Taobao Live.
Authors:	Liu, Shantong¹, Kumar, Sameer¹
Source:	Asian Journal of Interdisciplinary Research (AJIR). 2025, Vol. 8 Issue 2, p115-123. 9p.
Database:	Academic Search Ultimate

Description
ISSN:	25818430
DOI:	10.54392/ajir2527