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Quantifying the Impact of Viewer Interactions on Consumer Engagement Metrics in Live Streaming E-Commerce on Taobao Live.

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Bibliographic Details
Title: Quantifying the Impact of Viewer Interactions on Consumer Engagement Metrics in Live Streaming E-Commerce on Taobao Live.
Authors: Liu, Shantong1, Kumar, Sameer1
Source: Asian Journal of Interdisciplinary Research (AJIR). 2025, Vol. 8 Issue 2, p115-123. 9p.
Database: Academic Search Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Asian+Journal+of+Interdisciplinary+Research+%28AJIR%29%22">Asian Journal of Interdisciplinary Research (AJIR)</searchLink>. 2025, Vol. 8 Issue 2, p115-123. 9p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=187387490
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        Value: 10.54392/ajir2527
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              Text: 2025
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