The influence of experience marketing, sense of virtual community, and satisfaction on user purchase intention in live stream sales.
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| Title: | The influence of experience marketing, sense of virtual community, and satisfaction on user purchase intention in live stream sales. |
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| Authors: | Feng, Yu-Liang1 (AUTHOR) P38103055@gs.ncku.edu.tw, You, Ya-Qin1,2 (AUTHOR) yyq@jsut.edu.cn, Guan, Shing-Sheng2,3 (AUTHOR), Yuan, Zhen-Ning1 (AUTHOR), Chen, Xiao-Yue1 (AUTHOR) |
| Source: | PLoS ONE. 12/3/2025, Vol. 20 Issue 12, p1-22. 22p. |
| Database: | Academic Search Ultimate |
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| ISSN: | 19326203 |
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| DOI: | 10.1371/journal.pone.0334231 |
