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The influence of experience marketing, sense of virtual community, and satisfaction on user purchase intention in live stream sales.

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Title: The influence of experience marketing, sense of virtual community, and satisfaction on user purchase intention in live stream sales.
Authors: Feng, Yu-Liang1 (AUTHOR) P38103055@gs.ncku.edu.tw, You, Ya-Qin1,2 (AUTHOR) yyq@jsut.edu.cn, Guan, Shing-Sheng2,3 (AUTHOR), Yuan, Zhen-Ning1 (AUTHOR), Chen, Xiao-Yue1 (AUTHOR)
Source: PLoS ONE. 12/3/2025, Vol. 20 Issue 12, p1-22. 22p.
Database: Academic Search Ultimate
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  Data: <searchLink fieldCode="JN" term="%22PLoS+ONE%22">PLoS ONE</searchLink>. 12/3/2025, Vol. 20 Issue 12, p1-22. 22p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=189755400
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