Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory.
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| Title: | Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory. |
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| Authors: | Babu, Md. Asaduzzaman1 (AUTHOR) asadbabumkt@hstu.ac.bd, Rouf, Md. Abdur1 (AUTHOR), Islam, Md. Rohibul1 (AUTHOR), Islam, Md Rohibul1 (AUTHOR) |
| Source: | PLoS ONE. 1/20/2026, Vol. 21 Issue 1, p1-21. 21p. |
| Database: | Academic Search Ultimate |
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| ISSN: | 19326203 |
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| DOI: | 10.1371/journal.pone.0333026 |
