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Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory.

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Title: Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory.
Authors: Babu, Md. Asaduzzaman1 (AUTHOR) asadbabumkt@hstu.ac.bd, Rouf, Md. Abdur1 (AUTHOR), Islam, Md. Rohibul1 (AUTHOR), Islam, Md Rohibul1 (AUTHOR)
Source: PLoS ONE. 1/20/2026, Vol. 21 Issue 1, p1-21. 21p.
Database: Academic Search Ultimate
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  Data: Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory.
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  Data: <searchLink fieldCode="AR" term="%22Babu%2C+Md%2E+Asaduzzaman%22">Babu, Md. Asaduzzaman</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> asadbabumkt@hstu.ac.bd</i><br /><searchLink fieldCode="AR" term="%22Rouf%2C+Md%2E+Abdur%22">Rouf, Md. Abdur</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Islam%2C+Md%2E+Rohibul%22">Islam, Md. Rohibul</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Islam%2C+Md+Rohibul%22">Islam, Md Rohibul</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22PLoS+ONE%22">PLoS ONE</searchLink>. 1/20/2026, Vol. 21 Issue 1, p1-21. 21p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=190992281
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        Value: 10.1371/journal.pone.0333026
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        Text: English
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