The effect of personality traits on consumer behaviour among football fans: The mediating role of fan loyalty.
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| Title: | The effect of personality traits on consumer behaviour among football fans: The mediating role of fan loyalty. |
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| Authors: | Akgül, Hakan1 (AUTHOR), Özgider, Can1 (AUTHOR) ozgider@comu.edu.tr, Adiloğulları, İlhan1 (AUTHOR) |
| Source: | PLoS ONE. 2/23/2026, Vol. 21 Issue 2, p1-11. 11p. |
| Database: | Academic Search Ultimate |
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| ISSN: | 19326203 |
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| DOI: | 10.1371/journal.pone.0343795 |
