Swipe, interact, engage: Analysis of generation Alpha's consumer behavior on TikTok.
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| Title: | Swipe, interact, engage: Analysis of generation Alpha's consumer behavior on TikTok. |
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| Alternate Title: | Deslizar, interactuar y conectar: Un análisis del comportamiento de consumo de la generación Alfa en TikTok. Deslizar, interagir, conectar: Uma análise do comportamento de consumo da geração Alpha no TikTok. |
| Authors: | Cortés-Quesada, José Antonio1 joseantonio.cortes@unir.net, Vizcaíno-Verdú, Arantxa2 arantxa.vizcaino@unir.net |
| Source: | Icono 14. Jan-Dec2025, Vol. 23 Issue 1, p1-30. 62p. |
| Database: | Academic Search Ultimate |
| ISSN: | 16978293 |
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| DOI: | 10.7195/ri14.v23i1.2183 |
