Differences in Sports Learning by Digital Literacy Level Among Generation Z: An Application of the Unified Theory of Acceptance and Use of Technology (UTAUT) and Media Richness Theory (MRT).

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Title: Differences in Sports Learning by Digital Literacy Level Among Generation Z: An Application of the Unified Theory of Acceptance and Use of Technology (UTAUT) and Media Richness Theory (MRT).
Authors: Jeong, Kwon-Hyuk1 (AUTHOR), Choi, Chulhwan2 (AUTHOR) chulhwanchoi@gachon.ac.kr, Mun, Heesu3 (AUTHOR) heesumun@khu.ac.kr
Source: Behavioral Sciences (2076-328X). Mar2026, Vol. 16 Issue 3, p343. 22p.
Database: Academic Search Ultimate
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ISSN:2076328X
DOI:10.3390/bs16030343