APPLICATION OF MACHINE LEARNING FOR CHURN PREDICTION AND CUSTOMER CONVERSION IN ENTERTAINMENT COMPANIES.
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| Title: | APPLICATION OF MACHINE LEARNING FOR CHURN PREDICTION AND CUSTOMER CONVERSION IN ENTERTAINMENT COMPANIES. |
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| Alternate Title: | DE MACHINE LEARNING PARA LA PREDICCIÓN DE CHURN Y CONVERSIÓN DE CLIENTES EN EMPRESAS DE ENTRETENIMIENTO. APLICAÇÃO DE MACHINE LEARNING PARA PREVISÃO DE CHURN E CONVERSÃO DE CLIENTES EM EMPRESAS DE ENTRETENIMENTO. |
| Authors: | Oliveira de Lucena, Luiza Helena1 luizahelena.lucena@gmail.com, Gattai, Natália Ilha1 natigattai@hotmail.com, Magliano, Daniel Mendes1 daniel.mendes2002@hotmail.com, Dornelles, Luiza Lima1 luizaldornelless@gmail.com, Tayamichi Sato, Gustavo Shigueru1 gustavo.shigueru.sato@gmail.com |
| Source: | Revista Foco (Interdisciplinary Studies Journal). 2026, Vol. 19 Issue 3, p1-24. 24p. |
| Database: | Academic Search Ultimate |
| ISSN: | 1981223X |
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| DOI: | 10.54751/revistafoco.v19n3-066 |
