Account-Based Marketing in the Railway Sector: An Optimization Approach with K-means 9++w and Linear Programming.
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| Title: | Account-Based Marketing in the Railway Sector: An Optimization Approach with K-means 9++w and Linear Programming. |
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| Alternate Title: | Marketing basado en cuentas en el sector ferroviario: un enfoque de optimización con K-means9++w y programación lineal. Marketing Baseado em Contas no Setor Ferroviário: Uma Abordagem de Otimização com K-means 9++w e Programação Linear. |
| Authors: | Díaz Peñuela, Carlos Eduardo1 carlos.diazpenuela@uptc.edu.co, Ballesteros-Ricaurte, Javier-Antonio1 javier.ballesteros@uptc.edu.co, Cáceres-Castellanos, Gustavo1 gustavo.caceres@uptc.edu.co |
| Source: | Revista Científica. Jan-Apr2025, Vol. 52 Issue 1, p51-72. 22p. |
| Database: | Academic Search Ultimate |
| ISSN: | 01242253 |
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| DOI: | 10.14483/23448350.23083 |
