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Account-Based Marketing in the Railway Sector: An Optimization Approach with K-means 9++w and Linear Programming.

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Title: Account-Based Marketing in the Railway Sector: An Optimization Approach with K-means 9++w and Linear Programming.
Alternate Title: Marketing basado en cuentas en el sector ferroviario: un enfoque de optimización con K-means9++w y programación lineal.
Marketing Baseado em Contas no Setor Ferroviário: Uma Abordagem de Otimização com K-means 9++w e Programação Linear.
Authors: Díaz Peñuela, Carlos Eduardo1 carlos.diazpenuela@uptc.edu.co, Ballesteros-Ricaurte, Javier-Antonio1 javier.ballesteros@uptc.edu.co, Cáceres-Castellanos, Gustavo1 gustavo.caceres@uptc.edu.co
Source: Revista Científica. Jan-Apr2025, Vol. 52 Issue 1, p51-72. 22p.
Database: Academic Search Ultimate
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PubTypeId: academicJournal
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  Data: Account-Based Marketing in the Railway Sector: An Optimization Approach with K-means 9++w and Linear Programming.
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  Data: Marketing basado en cuentas en el sector ferroviario: un enfoque de optimización con K-means9++w y programación lineal.<br />Marketing Baseado em Contas no Setor Ferroviário: Uma Abordagem de Otimização com K-means 9++w e Programação Linear.
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  Data: <searchLink fieldCode="AR" term="%22Díaz+Peñuela%2C+Carlos+Eduardo%22">Díaz Peñuela, Carlos Eduardo</searchLink><relatesTo>1</relatesTo><i> carlos.diazpenuela@uptc.edu.co</i><br /><searchLink fieldCode="AR" term="%22Ballesteros-Ricaurte%2C+Javier-Antonio%22">Ballesteros-Ricaurte, Javier-Antonio</searchLink><relatesTo>1</relatesTo><i> javier.ballesteros@uptc.edu.co</i><br /><searchLink fieldCode="AR" term="%22Cáceres-Castellanos%2C+Gustavo%22">Cáceres-Castellanos, Gustavo</searchLink><relatesTo>1</relatesTo><i> gustavo.caceres@uptc.edu.co</i>
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  Data: <searchLink fieldCode="JN" term="%22Revista+Científica%22">Revista Científica</searchLink>. Jan-Apr2025, Vol. 52 Issue 1, p51-72. 22p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=192913474
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      – Type: doi
        Value: 10.14483/23448350.23083
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      – Code: eng
        Text: English
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        PageCount: 22
        StartPage: 51
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      – TitleFull: Account-Based Marketing in the Railway Sector: An Optimization Approach with K-means 9++w and Linear Programming.
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            NameFull: Díaz Peñuela, Carlos Eduardo
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            NameFull: Ballesteros-Ricaurte, Javier-Antonio
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            – D: 01
              M: 01
              Text: Jan-Apr2025
              Type: published
              Y: 2025
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              Value: 52
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