AIM2 framework for smart marketing innovation using AI driven consumer analytics with SOR neural networks and XGBoost in Saudi retail.
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| Title: | AIM2 framework for smart marketing innovation using AI driven consumer analytics with SOR neural networks and XGBoost in Saudi retail. |
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| Authors: | Alarfaj, Fawaz Khaled1 (AUTHOR) falarfaj@kfu.edu.sa, Badouch, Mohamed2 (AUTHOR) mohamed.badouch@edu.uiz.ac.ma, Khan, Hikmat Ullah3 (AUTHOR), Boutaounte, Mehdi4 (AUTHOR) |
| Source: | Scientific Reports. 5/4/2026, Vol. 16 Issue 1, p1-19. 19p. |
| Database: | Academic Search Ultimate |
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| ISSN: | 20452322 |
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| DOI: | 10.1038/s41598-026-42787-3 |
