APA (7th ed.) Citation

Alarfaj, F. K., Badouch, M., Khan, H. U., & Boutaounte, M. (2026). AIM2 framework for smart marketing innovation using AI driven consumer analytics with SOR neural networks and XGBoost in Saudi retail. Scientific Reports, 16(1), 1. https://doi.org/10.1038/s41598-026-42787-3

Chicago Style (17th ed.) Citation

Alarfaj, Fawaz Khaled, Mohamed Badouch, Hikmat Ullah Khan, and Mehdi Boutaounte. "AIM2 Framework for Smart Marketing Innovation Using AI Driven Consumer Analytics with SOR Neural Networks and XGBoost in Saudi Retail." Scientific Reports 16, no. 1 (2026): 1. https://doi.org/10.1038/s41598-026-42787-3.

MLA (9th ed.) Citation

Alarfaj, Fawaz Khaled, et al. "AIM2 Framework for Smart Marketing Innovation Using AI Driven Consumer Analytics with SOR Neural Networks and XGBoost in Saudi Retail." Scientific Reports, vol. 16, no. 1, 2026, p. 1, https://doi.org/10.1038/s41598-026-42787-3.