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AIM2 framework for smart marketing innovation using AI driven consumer analytics with SOR neural networks and XGBoost in Saudi retail.

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Title: AIM2 framework for smart marketing innovation using AI driven consumer analytics with SOR neural networks and XGBoost in Saudi retail.
Authors: Alarfaj, Fawaz Khaled1 (AUTHOR) falarfaj@kfu.edu.sa, Badouch, Mohamed2 (AUTHOR) mohamed.badouch@edu.uiz.ac.ma, Khan, Hikmat Ullah3 (AUTHOR), Boutaounte, Mehdi4 (AUTHOR)
Source: Scientific Reports. 5/4/2026, Vol. 16 Issue 1, p1-19. 19p.
Database: Academic Search Ultimate
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  Data: AIM2 framework for smart marketing innovation using AI driven consumer analytics with SOR neural networks and XGBoost in Saudi retail.
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  Data: <searchLink fieldCode="JN" term="%22Scientific+Reports%22">Scientific Reports</searchLink>. 5/4/2026, Vol. 16 Issue 1, p1-19. 19p.
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        Value: 10.1038/s41598-026-42787-3
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