Marketing analytics in banking 4.0: A two-stage explainable AI framework for high-accuracy and well-calibrated predictions.
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| Title: | Marketing analytics in banking 4.0: A two-stage explainable AI framework for high-accuracy and well-calibrated predictions. |
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| Authors: | Nasir, Fahim1 (AUTHOR), Ali Ahmed, Abdulghani1 (AUTHOR) aa.ahmed@dmu.ac.uk, Yevseyeva, Iryna1 (AUTHOR), Kiraz, Mehmet Sabir1 (AUTHOR) |
| Source: | PLoS ONE. 5/15/2026, Vol. 21 Issue 5, p1-34. 34p. |
| Database: | Academic Search Ultimate |
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| ISSN: | 19326203 |
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| DOI: | 10.1371/journal.pone.0348767 |
