APA (7th ed.) Citation

Nasir, F., Ali Ahmed, A., Yevseyeva, I., & Kiraz, M. S. (2026). Marketing analytics in banking 4.0: A two-stage explainable AI framework for high-accuracy and well-calibrated predictions. PLoS ONE, 21(5), 1. https://doi.org/10.1371/journal.pone.0348767

Chicago Style (17th ed.) Citation

Nasir, Fahim, Abdulghani Ali Ahmed, Iryna Yevseyeva, and Mehmet Sabir Kiraz. "Marketing Analytics in Banking 4.0: A Two-stage Explainable AI Framework for High-accuracy and Well-calibrated Predictions." PLoS ONE 21, no. 5 (2026): 1. https://doi.org/10.1371/journal.pone.0348767.

MLA (9th ed.) Citation

Nasir, Fahim, et al. "Marketing Analytics in Banking 4.0: A Two-stage Explainable AI Framework for High-accuracy and Well-calibrated Predictions." PLoS ONE, vol. 21, no. 5, 2026, p. 1, https://doi.org/10.1371/journal.pone.0348767.