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Exploring the Impact of User Experience on Value Co-Creation Citizenship Behaviors in Virtual Brand Communities.

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Bibliographic Details
Title: Exploring the Impact of User Experience on Value Co-Creation Citizenship Behaviors in Virtual Brand Communities.
Authors: Yin, Jielin1 (AUTHOR), Chang, Yi1,2 (AUTHOR), Ma, Zhenzhong2,3 (AUTHOR) maz@uwindsor.ca, Zhao, Yangyang1 (AUTHOR), Qi, Jiaxin1,2 (AUTHOR)
Source: Behavioral Sciences (2076-328X). May2026, Vol. 16 Issue 5, p768. 27p.
Database: Academic Search Ultimate
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ISSN:2076328X
DOI:10.3390/bs16050768