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A Systematic Review of Internal and External Brand Management: Unveiling the Enigma of Employee Brand Equity Formation.

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Bibliographic Details
Title: A Systematic Review of Internal and External Brand Management: Unveiling the Enigma of Employee Brand Equity Formation.
Authors: He, Chuanjie1 (AUTHOR), Hashim, Sharizal Bin1 (AUTHOR) hsharizal@ukm.edu.my
Source: Encyclopedia. May2026, Vol. 6 Issue 5, p113. 13p.
Database: Academic Search Ultimate
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Description
ISSN:26738392
DOI:10.3390/encyclopedia6050113