The magic of first impressions: Do facial displays on online platforms affect users' offline conversion rate?

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Bibliographic Details
Title: The magic of first impressions: Do facial displays on online platforms affect users' offline conversion rate?
Authors: Zhang, Xue1 (AUTHOR), Li, Qiutong1 (AUTHOR) liqiutong0412@163.com, Han, Chunjia2 (AUTHOR), Huang, Xinyue3 (AUTHOR)
Source: PLoS ONE. 6/3/2026, Vol. 21 Issue 6, p1-21. 21p.
Database: Academic Search Ultimate
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ISSN:19326203
DOI:10.1371/journal.pone.0347346