EXAMINING MULTIDIMENSIONAL CONSUMER-BASED BRAND EQUITY AS DRIVERS OF PURCHASE INTENTION AND PURCHASE BEHAVIOR AMONG CONSUMERS OF FOOD MSMEs.
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| Title: | EXAMINING MULTIDIMENSIONAL CONSUMER-BASED BRAND EQUITY AS DRIVERS OF PURCHASE INTENTION AND PURCHASE BEHAVIOR AMONG CONSUMERS OF FOOD MSMEs. |
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| Authors: | Corpuz, M.1 megan.corpuz@g.msuiit.edu.ph, Abellana, J. J. |
| Source: | African Journal of Food, Agriculture, Nutrition & Development. Apr2026, Vol. 26 Issue 4, p29454-29483. 30p. |
| Database: | Academic Search Ultimate |
| ISSN: | 16845358 |
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| DOI: | 10.18697/ajfand.151.27105 |
