Navigating ethical waters: The impact of ethical judgment, norms, and CSR skepticism on CSR engagement and purchasing intention in a breast cancer campaign.
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| Title: | Navigating ethical waters: The impact of ethical judgment, norms, and CSR skepticism on CSR engagement and purchasing intention in a breast cancer campaign. |
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| Authors: | Cheng, Yang1 (AUTHOR) ycheng20@ncsu.edu, Jiang, Yangzhi2 (AUTHOR), Zhang, Qizhao3 (AUTHOR) |
| Source: | PLoS ONE. 7/2/2026, Vol. 21 Issue 7, p1-20. 20p. |
| Database: | Academic Search Ultimate |
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| ISSN: | 19326203 |
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| DOI: | 10.1371/journal.pone.0352994 |
