Driving Social Media Customers’ Purchase Intentions: The Mediation Role of EWOM Credibility.
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| Title: | Driving Social Media Customers’ Purchase Intentions: The Mediation Role of EWOM Credibility. |
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| Authors: | Mamdouh, Hebat Allah1 heba_mamdouh@aast.edu, ElSayad, Ghada2 ghadaelsayad@aast.edu |
| Source: | Arab Journal of Administration. Jun2026, Vol. 46 Issue 3, p359-376. 18p. |
| Database: | Academic Search Ultimate |
| ISSN: | 11105453 |
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| DOI: | 10.21608/AJA.2023.242009.1540 |
