Making probability judgments of future product failures: The role of mental unpacking
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| Title: | Making probability judgments of future product failures: The role of mental unpacking |
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| Authors: | Biswas, Dipayan1 dbiswas@usf.edu, Keller, L. Robin2 LRKeller@uci.edu, Burman, Bidisha3 burmanb@appstate.edu |
| Source: | Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Apr2012, Vol. 22 Issue 2, p237-248. 12p. |
| Database: | Academic Search Ultimate |
| ISSN: | 10577408 |
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| DOI: | 10.1016/j.jcps.2011.03.002 |
