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Making probability judgments of future product failures: The role of mental unpacking

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Bibliographic Details
Title: Making probability judgments of future product failures: The role of mental unpacking
Authors: Biswas, Dipayan1 dbiswas@usf.edu, Keller, L. Robin2 LRKeller@uci.edu, Burman, Bidisha3 burmanb@appstate.edu
Source: Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Apr2012, Vol. 22 Issue 2, p237-248. 12p.
Database: Academic Search Ultimate
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