Corporate blogging in Spanish companies. Design and application of a quality index (ICB).
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| Title: | Corporate blogging in Spanish companies. Design and application of a quality index (ICB). |
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| Alternate Title: | Los blogs corporativos en las empresas españolas. Diseño y aplicación de un índice de calidad (1CB). |
| Authors: | RUIZ, CRISTINA NAVARRO1 cristina.navarro@urjc.es, HUMANES, MARÍA LUISA HUMANES HUMANES2 marialuisa.humanes@urjc.es |
| Source: | Comunicación y Sociedad. dic2012, Vol. 25 Issue 2, p117-144. 28p. 4 Charts, 3 Graphs. |
| Database: | Academic Search Ultimate |
| ISSN: | 02140039 |
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