TYPOLOGICAL METHODS OF MARKET SEGMENTATION AS A KEY PRESUMPTION FOR THE SUCCESSFUL MANAGEMENT OF CONSTRUCTION PROJECTS.
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| Title: | TYPOLOGICAL METHODS OF MARKET SEGMENTATION AS A KEY PRESUMPTION FOR THE SUCCESSFUL MANAGEMENT OF CONSTRUCTION PROJECTS. |
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| Authors: | Dohnal, Radek1 dohnal.r@fce.vutbr.cz, Chovancová, Jitka1 chovancova.j@fce.vutbr.cz |
| Source: | Proceedings of the International Scientific Conference People, Buildings & Environment. 2012, Vol. 2, p92-101. 10p. |
| Database: | Academic Search Ultimate |
| Description not available. |
