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Viral media & marketing: strategy, policy and exploitation.

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Bibliographic Details
Title: Viral media & marketing: strategy, policy and exploitation.
Authors: Plangger, Kirk1, Mills, Adam J.1 kirk_plangger@sfu.ca
Source: Journal of Public Affairs (14723891). May2013, Vol. 13 Issue 2, p143-145. 3p.
Database: Academic Search Ultimate
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ISSN:14723891
DOI:10.1002/pa.1479