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Branding Knowledge-intensive Regions: A Comparative Study of Pisa and Oulu High-Tech Brands.

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Bibliographic Details
Title: Branding Knowledge-intensive Regions: A Comparative Study of Pisa and Oulu High-Tech Brands.
Authors: Pasquinelli, Cecilia1 (AUTHOR) Cecilia.Pasquinelli@kultgeog.uu.se, Teräs, Jukka2 (AUTHOR)
Source: European Planning Studies. Oct2013, Vol. 21 Issue 10, p1611-1629. 19p.
Database: Academic Search Ultimate
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ISSN:09654313
DOI:10.1080/09654313.2012.722962