A Model for Predicting Advertising Quality As a Key to Driving Sales Growth.
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| Title: | A Model for Predicting Advertising Quality As a Key to Driving Sales Growth. |
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| Authors: | YOUNG, CHARLES1 chuck@ameritest.net, PAGE, ADAM1 adam@ameritest.net |
| Source: | Journal of Advertising Research. Dec2014, Vol. 54 Issue 4, p393-397. 5p. |
| Database: | Business Source Ultimate |
| ISSN: | 00218499 |
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| DOI: | 10.2501/JAR-54-4-393-397 |
