A Model for Predicting Advertising Quality As a Key to Driving Sales Growth.
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| Title: | A Model for Predicting Advertising Quality As a Key to Driving Sales Growth. |
|---|---|
| Authors: | YOUNG, CHARLES1 chuck@ameritest.net, PAGE, ADAM1 adam@ameritest.net |
| Source: | Journal of Advertising Research. Dec2014, Vol. 54 Issue 4, p393-397. 5p. |
| Database: | Business Source Ultimate |
| FullText | Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 100070422 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=100070422 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.2501/JAR-54-4-393-397 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 5 StartPage: 393 Titles: – TitleFull: A Model for Predicting Advertising Quality As a Key to Driving Sales Growth. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: YOUNG, CHARLES – PersonEntity: Name: NameFull: PAGE, ADAM IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 12 Text: Dec2014 Type: published Y: 2014 Identifiers: – Type: issn-print Value: 00218499 Numbering: – Type: volume Value: 54 – Type: issue Value: 4 Titles: – TitleFull: Journal of Advertising Research Type: main |
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