A Model for Predicting Advertising Quality As a Key to Driving Sales Growth.

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Title: A Model for Predicting Advertising Quality As a Key to Driving Sales Growth.
Authors: YOUNG, CHARLES1 chuck@ameritest.net, PAGE, ADAM1 adam@ameritest.net
Source: Journal of Advertising Research. Dec2014, Vol. 54 Issue 4, p393-397. 5p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
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AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: A Model for Predicting Advertising Quality As a Key to Driving Sales Growth.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Advertising+Research%22">Journal of Advertising Research</searchLink>. Dec2014, Vol. 54 Issue 4, p393-397. 5p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=100070422
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        Value: 10.2501/JAR-54-4-393-397
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      – Code: eng
        Text: English
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        PageCount: 5
        StartPage: 393
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      – TitleFull: A Model for Predicting Advertising Quality As a Key to Driving Sales Growth.
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            NameFull: YOUNG, CHARLES
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              Text: Dec2014
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              Y: 2014
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