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Pinning and Promotion: How Local Television Stations Are Using Pinterest for Branding and Audience Connectivity.

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Bibliographic Details
Title: Pinning and Promotion: How Local Television Stations Are Using Pinterest for Branding and Audience Connectivity.
Authors: Ferguson, Douglas A.1 (AUTHOR) fergusond@cofc.edu, Greer, Clark F.2 (AUTHOR)
Source: Journal of Promotion Management. Jan/Feb2015, Vol. 21 Issue 1, p64-81. 18p. 2 Charts.
Database: Business Source Ultimate
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