The Challenge of Retaining Customers Acquired with Free Trials.

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Bibliographic Details
Title:	The Challenge of Retaining Customers Acquired with Free Trials.
Authors:	DATTA, HANNES¹ h.datta@tilburguniversity.nl, FOUBERT, BRAM² b.foubert@maastrichtuniversity.nl, VAN HEERDE, HARALD J.^3,4 heerde@massey.ac.nz
Source:	Journal of Marketing Research (JMR). Apr2015, Vol. 52 Issue 2, p217-234. 18p. 1 Diagram, 7 Charts, 4 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmr.12.0160