APA (7th ed.) Citation

DATTA, H., FOUBERT, B., & VAN HEERDE, H. J. (2015). The Challenge of Retaining Customers Acquired with Free Trials. Journal of Marketing Research (JMR), 52(2), 217. https://doi.org/10.1509/jmr.12.0160

Chicago Style (17th ed.) Citation

DATTA, HANNES, BRAM FOUBERT, and HARALD J. VAN HEERDE. "The Challenge of Retaining Customers Acquired with Free Trials." Journal of Marketing Research (JMR) 52, no. 2 (2015): 217. https://doi.org/10.1509/jmr.12.0160.

MLA (9th ed.) Citation

DATTA, HANNES, et al. "The Challenge of Retaining Customers Acquired with Free Trials." Journal of Marketing Research (JMR), vol. 52, no. 2, 2015, p. 217, https://doi.org/10.1509/jmr.12.0160.