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The Challenge of Retaining Customers Acquired with Free Trials.

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Title: The Challenge of Retaining Customers Acquired with Free Trials.
Authors: DATTA, HANNES1 h.datta@tilburguniversity.nl, FOUBERT, BRAM2 b.foubert@maastrichtuniversity.nl, VAN HEERDE, HARALD J.3,4 heerde@massey.ac.nz
Source: Journal of Marketing Research (JMR). Apr2015, Vol. 52 Issue 2, p217-234. 18p. 1 Diagram, 7 Charts, 4 Graphs.
Database: Business Source Ultimate
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        Value: 10.1509/jmr.12.0160
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        Text: English
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        StartPage: 217
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      – TitleFull: The Challenge of Retaining Customers Acquired with Free Trials.
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              Text: Apr2015
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