The Effectiveness of Advertorials Versus Classic Advertisements.
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| Title: | The Effectiveness of Advertorials Versus Classic Advertisements. |
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| Authors: | Dorner, Florian1 florian.dorner@uni-graz.at, Foscht, Thomas1, Hammerl, Manfred1, Brandstaetter, Marion1 |
| Source: | AMA Winter Academic Conference Proceedings. 2014, Vol. 25, pC-20-C-21. 2p. |
| Database: | Business Source Ultimate |
| ISSN: | 10540806 |
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