View in EDS PDF Full Text

The Effectiveness of Advertorials Versus Classic Advertisements.

Saved in:
Bibliographic Details
Title: The Effectiveness of Advertorials Versus Classic Advertisements.
Authors: Dorner, Florian1 florian.dorner@uni-graz.at, Foscht, Thomas1, Hammerl, Manfred1, Brandstaetter, Marion1
Source: AMA Winter Academic Conference Proceedings. 2014, Vol. 25, pC-20-C-21. 2p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 102452399
AccessLevel: 2
PubType: Conference
PubTypeId: conference
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Effectiveness of Advertorials Versus Classic Advertisements.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Dorner%2C+Florian%22">Dorner, Florian</searchLink><relatesTo>1</relatesTo><i> florian.dorner@uni-graz.at</i><br /><searchLink fieldCode="AR" term="%22Foscht%2C+Thomas%22">Foscht, Thomas</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Hammerl%2C+Manfred%22">Hammerl, Manfred</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Brandstaetter%2C+Marion%22">Brandstaetter, Marion</searchLink><relatesTo>1</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22AMA+Winter+Academic+Conference+Proceedings%22">AMA Winter Academic Conference Proceedings</searchLink>. 2014, Vol. 25, pC-20-C-21. 2p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=102452399
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 2
        StartPage: C-20
    Titles:
      – TitleFull: The Effectiveness of Advertorials Versus Classic Advertisements.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Dorner, Florian
      – PersonEntity:
          Name:
            NameFull: Foscht, Thomas
      – PersonEntity:
          Name:
            NameFull: Hammerl, Manfred
      – PersonEntity:
          Name:
            NameFull: Brandstaetter, Marion
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: 2014
              Type: published
              Y: 2014
          Identifiers:
            – Type: issn-print
              Value: 10540806
          Numbering:
            – Type: volume
              Value: 25
          Titles:
            – TitleFull: AMA Winter Academic Conference Proceedings
              Type: main
ResultId 1