How to measure born-global firms' orientation towards international markets?
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| Title: | How to measure born-global firms' orientation towards international markets? |
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| Alternate Title: | Cómo medir la orientación de las empresas ''born-global'' hacia los mercados internacionales? |
| Authors: | Torres-Ortega, R.1, Rialp-Criado, A.1, Rialp-Criado, J.1 Josep.Rialp@uab.cat, Stoian, M.-C.2 |
| Source: | Revista Española de Investigación de Marketing ESIC. 2015, Vol. 19 Issue 2, p107-123. 17p. |
| Database: | Business Source Ultimate |
| ISSN: | 11381442 |
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| DOI: | 10.1016/j.reimke.2015.04.001 |
