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How to measure born-global firms' orientation towards international markets?

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Title: How to measure born-global firms' orientation towards international markets?
Alternate Title: Cómo medir la orientación de las empresas ''born-global'' hacia los mercados internacionales?
Authors: Torres-Ortega, R.1, Rialp-Criado, A.1, Rialp-Criado, J.1 Josep.Rialp@uab.cat, Stoian, M.-C.2
Source: Revista Española de Investigación de Marketing ESIC. 2015, Vol. 19 Issue 2, p107-123. 17p.
Database: Business Source Ultimate
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