Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption.
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| Title: | Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption. |
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| Authors: | CAVANAUGH, LISA A.1 lisa.cavanaugh@usc.edu, BETTMAN, JAMES R.2 jrbl2@duke.edu, LUCE, MARY FRANCES3 mluce@duke.edu |
| Source: | Journal of Marketing Research (JMR). Oct2015, Vol. 52 Issue 5, p657-673. 17p. 3 Charts. |
| Database: | Business Source Ultimate |
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