Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms.

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Bibliographic Details
Title: Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms.
Authors: Balasubramanian, Sridhar1 drb@unc.edu, Bhattacharya, Shantanu2 shantanub@smu.edu.sg, Krishnan, Vish V.3 vkrishnan@ucsd.edu
Source: Marketing Science (INFORMS). Mar/Apr2015, Vol. 34 Issue 2, p218-234. 17p. 1 Diagram, 4 Charts, 2 Graphs.
Database: Business Source Ultimate
Description
ISSN:07322399
DOI:10.1287/mksc.2014.0894