Skimming or Penetration? Strategic Dynamic Pricing for New Products.

Saved in:

Bibliographic Details
Title:	Skimming or Penetration? Strategic Dynamic Pricing for New Products.
Authors:	Spann, Martin¹ spann@spann.de, Fischer, Marc^2,3 marc.fischer@wiso.uni-koeln.de, Tellis, Gerard J.⁴ tellis@marshall.usc.edu
Source:	Marketing Science (INFORMS). Mar/Apr2015, Vol. 34 Issue 2, p235-249. 15p. 5 Charts, 4 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	07322399
DOI:	10.1287/mksc.2014.0891