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Skimming or Penetration? Strategic Dynamic Pricing for New Products.

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Title: Skimming or Penetration? Strategic Dynamic Pricing for New Products.
Authors: Spann, Martin1 spann@spann.de, Fischer, Marc2,3 marc.fischer@wiso.uni-koeln.de, Tellis, Gerard J.4 tellis@marshall.usc.edu
Source: Marketing Science (INFORMS). Mar/Apr2015, Vol. 34 Issue 2, p235-249. 15p. 5 Charts, 4 Graphs.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Mar/Apr2015, Vol. 34 Issue 2, p235-249. 15p. 5 Charts, 4 Graphs.
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        Value: 10.1287/mksc.2014.0891
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        Text: English
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