Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach.
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| Title: | Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach. |
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| Authors: | Narayanan, Sridhar1 sridhar.narayanan@stanford.edu, Kalyanam, Kirthi2 kkalyanam@scu.edu |
| Source: | Marketing Science (INFORMS). May/Jun2015, Vol. 34 Issue 3, p388-407. 20p. 1 Color Photograph, 11 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 07322399 |
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| DOI: | 10.1287/mksc.2014.0893 |
