APA (7th ed.) Citation

Narayanan, S., & Kalyanam, K. (2015). Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach. Marketing Science (INFORMS), 34(3), 388. https://doi.org/10.1287/mksc.2014.0893

Chicago Style (17th ed.) Citation

Narayanan, Sridhar, and Kirthi Kalyanam. "Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach." Marketing Science (INFORMS) 34, no. 3 (2015): 388. https://doi.org/10.1287/mksc.2014.0893.

MLA (9th ed.) Citation

Narayanan, Sridhar, and Kirthi Kalyanam. "Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach." Marketing Science (INFORMS), vol. 34, no. 3, 2015, p. 388, https://doi.org/10.1287/mksc.2014.0893.