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Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach.

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Title: Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach.
Authors: Narayanan, Sridhar1 sridhar.narayanan@stanford.edu, Kalyanam, Kirthi2 kkalyanam@scu.edu
Source: Marketing Science (INFORMS). May/Jun2015, Vol. 34 Issue 3, p388-407. 20p. 1 Color Photograph, 11 Charts.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. May/Jun2015, Vol. 34 Issue 3, p388-407. 20p. 1 Color Photograph, 11 Charts.
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        Value: 10.1287/mksc.2014.0893
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        Text: English
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              Text: May/Jun2015
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