From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions.
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| Title: | From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions. |
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| Authors: | Alhabash, Saleem1 (AUTHOR) sa@msu.edu, McAlister, Anna R.1 (AUTHOR), Lou, Chen1 (AUTHOR), Hagerstrom, Amy2 (AUTHOR) |
| Source: | Journal of Interactive Advertising. 2015, Vol. 15 Issue 2, p82-96. 15p. 4 Color Photographs, 1 Diagram, 4 Charts. |
| Database: | Business Source Ultimate |
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| ISSN: | 15252019 |
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| DOI: | 10.1080/15252019.2015.1071677 |
